Rahel Adefris is a strategic Marketing & Communications Leader | Brand Builder | Financial Sector Professional Dynamic, results-driven marketing and communication professional with over a decade of progressive experience across Ethiopia’s financial sector.

Currently serving as Director of Marketing at Amhara Bank, she brings a strong blend of leadership, strategy development, digital engagement, and cross-functional coordination.

She is well known for developing impactful marketing strategies, driving brand visibility, leading product innovation, and managing high-level campaigns that enhance customer engagement and corporate reputation. Passionate about inclusive economic development, financial literacy, and social impact marketing, she thrives in dynamic and fast-paced environments.