
Frehiwot Alemayehu
Frehiwot Alemayehu Kelbessa is a highly respected insurance professional, currently serving as Chief Customers’ Officer at Awash Insurance Company S.C. and as a Board Member of Awash Bank S.C. She holds a BA in Business Education from Addis Ababa University and an MBA from Unity University. Her career includes serving as Vice Chairperson of Ethiopian Reinsurance Company and Directress of Underwriting at Awash Insurance, where she successfully led strategic initiatives to enhance operational efficiency, profitability, and market growth.
Passionate about women’s empowerment, Frehiwot is Vice Board Chairperson of NEWFin, promoting inclusive financial solutions and creating opportunities for women in the finance sector. Fluent in English, Amharic, and Oromiffa, she possesses strong communication, risk management, and insurance governance expertise, supported by advanced training from leading institutions. Honored with the 2024 African Women Awards, she is recognized for her integrity, strategic vision, and commitment to excellence, inspiring women across Africa to overcome barriers and achieve sustainable financial independence.